1 - Great Promotions - "A famous Japanese actress, Nanako Matsushima, appeared on a recent commercial for More Brain Training, and for once the woman they dragged out to pose with a videogame actually seemed to be really enjoying herself."
2 - Demo stations were plentiful - "In any department store in Japan, there are DS demo stations. Usually the screens are scratched to high hell, and lately, there are a lot of games to choose from."
3 - Appeal to non-gamers - "This is the most obvious reason."
4 - Wi-Fi game download stations - "At any videogame store, there are DS download and play stations."
5 - Great games sold the system - "Nintendo has always prided itself in quality games and DS has been a shining example. The quality of the games has caused developers to think in new ways, or to find inspiration."
Link via Joystiq.
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